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Country Marketing Manager (Exams)

Date: 19-Feb-2021

Location: Tokyo, East Asia, JP

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.


Payband: 6/G
Department: Marketing
Contract type: Fixed-term (12 months)

Role Purpose
The overall purpose of this role is to lead the development and execution of the country marketing strategy for exams and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

Main opportunities
Leading exams marketing strategy, planning and execution for the country, ensuring that it drives and supports the region’s strategic objectives for the British Council in a flexible, cost-effective way; leading the development and execution of country market strategies for exams.

Main Accountabilities
Country marketing strategy 
Leads the development and execution of the exams marketing and campaign strategies and plans for the country ensuring alignment to the cluster/regional and global marketing strategy; identifies opportunities in the market such as requirements for product regional managers for new product development and proactively shares results across the cluster/region marketing team.

Consultancy, analysis & problem-solving
Applies professional marketing expertise to develop and enhance marketing strategies, plans and approaches for the country based on insights and market intelligence; applies core technical and professional knowledge to identify and assess current state of country marketing.

Internal customer focus
Builds an in-depth understanding of the country and the operational context, opportunities and challenges for marketing functions and teams and proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the country.

Service improvement
Supports the implementation of country marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional marketing strategy.

Commercial & financial management
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks; shows an understanding of value for money/cost effectiveness in the advice and recommendations.


•    Candidate must have the right to live and work in the country in which the role is based.
•    A minimum of 5-year experience in a lead marketing role in areas of integrated marketing communications, branding, digital and PR
•    A minimum of 5-year hands on experience in delivering marketing campaigns
•    A minimum of 5-year experience in developing/creating social media content and social media platform management 
•    A minimum of 5-year experience in preparing forecast and monitoring budgets

•    21 days of Annual Leaves – to be pro-rated 
•    Medical insurance: Full Social and Labour Insurance cover (Industrial Injury Insurance, Health Insurance, Employees’ Pension Insurance and Employment Insurance)
•    Professional development opportunities 


Closing Date: 07 March 2021, Sunday, - 23:59 PH TIME (GMT +8)



A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


  If you have any problems with your application please email askhr@britishcouncil.org