Programmes Marketing Manager

Date: 26-May-2022

Location: Tallinn, European Union, EE

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.


Purpose of job: 


The purpose of this role is to contribute to the communications of a major Foreign and Commonwealth and Development Office (FCDO) funded People to People cultural relations programme in Estonia.


Main accountabilities but not limited to the following:

Communications strategy, planning and delivery

  • Develops the People to People communications plan in Estonia and manages implementation, ensuring alignment to the programme and regional communications strategy and plan, and effective impact

  • Contributes to other British Council project and programme communication activities

  • Provides strategic oversight in communicating the British Council’s profile to internal and external stakeholders in country working closely with the Country Director

  • Leads and manages country media relations activities

  • Ensures that communications in country maintains the reputation of the British Council

  • Ensures that media and stakeholder communications risks and issues are effectively managed and mitigated with support from the regional Head of Communications

  • Ensures that communications messages are consistent, are aligned to global and regional communications strategy and support the British Council brand

  • Ensure British Council’s communications output is coordinated with the communications work of partners, adding value and complementing their own plans

Internal customer focus

  • Builds an in-depth understanding of the country operational context, opportunities and challenges for communications

  • Makes appropriate linkages to issues across the broader organisation and region, to ensure that the development of programme communications are based on informed business insight and joined-up thinking

  • Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications/media relations and PR advice and business support provided, enabling improvements to be made where issued are identified

  • Ensures content and case studies are shared with the EU Communications Team to facilitate wider amplification of project impact

Service improvement

  • Ensures joined up planning and delivery of communications projects and initiatives across the country

  • Owns and manages the country intranet, and leads the creation of digital stories

  • Ensures consistent application of agreed global communications and brand standards, templates and processes

  • Reviews impact and effectiveness of country communications projects and initiatives, and identifies opportunities for improvement

Functional expertise

  • Develops high quality and effective programme communications plans and solutions using established processes, tools and systems to ensure consistency

  • Plan for, and curate, a regular flow of quality content in all relevant languages for the country’s various digital channels (e.g. website, social media, internal tools)

Commercial & financial management

  • Using agreed corporate systems and processes, plans and manages the budget for programme communications projects and initiatives

  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks

  • Shows an understanding of value for money/cost effectiveness in the advice, recommendations or service support provided across the remit of programme communications.

Relationship & stakeholder management

  • Ensures solid and beneficial relationships with marketing and communications professionals globally and within the EU region

  • Actively participates within the Marketing Community of Practice and communications networks

  • Develops peer/personal networks within and outside the wider Marketing function to enhance own knowledge and expertise.

  • Proactively builds and maintains excellent relationships with both internal and external stakeholders

Leadership & management

  • Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon

  • Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives

Child Protection

  • Act as the Safeguarding and Child Protection Focal Point for the Estonian British Council office



  • Right to work in EU/Estonia

  • English language skills to the CEF C1 level

  • Estonian language skills to the CEF C1 level

  • Master’s Degree in Marketing or relevant subject.

  • Relevant Communications Qualification (or at least 2 years communications experience)

  • Considerable experience in managing communications within a large and complex organisation

  • Demonstrable experience in providing expert advice and guidance on internal and external communications

  • Demonstrable experience in managing and mitigating internal and external communications risks and issues


Further Information

Pay Band – Local Pay Band G/6

Salary – 1680 EUR gross

Contract Type – 1 year fixed term contract with a possibility of extension

Job type – Full-Time

Location –  Tallinn/Estonia

Closing Date – 5th of June 2022, applications will close 23:59 CET



A connected and trusted UK in a more connected and trusted world.


Equality , Diversity, and Inclusion (EDI) Statement


The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.


The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


If you have any problems with your application please email


Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.