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Senior Communications Manager

Date: 03-May-2021

Location: Singapore, East Asia, SG

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Contract: Indefinite | Location: Singapore| Salary: Starts from SGD 5,224 per month | Start Date: ASAP


Role Purpose

This role will be responsible for leading the planning, implementation and evaluation of the communication plans for our English, Exams and Grant funded projects for the British Council in South East Asia covering Singapore (15% - Individual Contributor) and the line management of communication teams in Myanmar, Malaysia, Philippines, Thailand, Vietnam and Indonesia. 

Reporting to the Head of Communication, East Asia, this role plays a leading role in the wider East Asia Directorate, working closely with senior leaders across a variety of business functions. It calls for a creative and talented communication leader, who is comfortable working across multiple geographies. 

Challenges & Accountabilities 

•    Developing a communication (internal and external) plan for the British Council in Singapore and South East Asia which aligns with the British Council’s regional and global communications strategy and plan and supports country programmes and businesses to reach key stakeholder and public audiences across our Cultural Engagement, English and Exams work. 
•    Building a strong and coherent brand position for the British Council in Singapore. 
•    Identifying and establishing effective networks and strategic relationships with media and creative and digital partners in Singapore. 
•    Acting as a spokesperson for the British Council with key media in Singapore. 
•    Coordinating communications for Singapore and across the South East Asia cluster of countries and working as an active member of the wider East Asia Communications team

Communications strategy, planning and delivery
•    Develops the South East Asia cluster communications plan and manages implementation, ensuring alignment to the global and regional communications strategy and plan, and to cluster marketing plans with effective impact.
•    Manages the development and delivery of internal and external cluster communications campaigns, advice and activities, ensuring that messages are consistent and support the regional and global communications strategies as part of overall Marketing strategy and plans.

Consultancy, analysis & problem-solving
•    Applies advanced communications expertise to advise Singapore Country Director; develops and delivers communications plans to support Singapore programmes of work.
•    Applies analytical approaches to identify and assess current state of country communications in Singapore, define opportunities for improvement and develop and implement agreed initiatives, ensuring consistency with global communications strategies, plans and approaches. Advises South East Asia Heads of Comms on the same. 


Internal customer focus
•    Builds an in-depth understanding of the country operational context, opportunities and challenges for communications.
•    Makes appropriate linkages to issues across the broader organisation and region, to ensure that the development of communications projects and initiatives is based on informed business insight and joined-up thinking.


Service improvement
•    Ensures joined up planning and delivery of communications projects and initiatives across the cluster.
•    Ensures consistent application of agreed global communications and brand standards, templates and processes.


Commercial & financial management
•    Using agreed corporate systems and processes, plans and manages the budget for cluster communications projects and initiatives.
•    Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

Relationship & stakeholder management
•    Ensures solid and beneficial relationships with marketing and communications professionals globally.
•    Actively participates within the Marketing Community of Practice and communications networks.


Leadership & management
•    Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
•    Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives



•    Proven record in managing communications within a medium to large organisation or agency in East Asia.  
•    Demonstrable experience in providing expert advice and guidance on internal and external communications. 

•    Experience of working with key national/international media. 
•    Experience of managing crisis communications.  
•    Demonstrable creative approach to developing, implementing and evaluating communication activities
•    Substantial practical experience of using social media to extend reach of an organisation 
•    Proven project management and team-working skills 



• Prudential insurance scheme with coverage on Medical, Term Life and Personal Accident  
• Provident Fund – if applicable 

• Salary paid for 13.5 months
• Professional development opportunities

Additional Information :

Due to local immigration policies, for foreign candidates applying for this role,  the offer of employment will be subject to the ability of British Council securing an Employment Pass on the candidate’s behalf.

Candidates are expected to have researched the relevant Employment Pass requirement. https://www.mom.gov.sg/passes-and-permits/employment-pass

Closing Date: 17th May, 2021 (23:59 Singapore Standard Time – GMT +8)

A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


  If you have any problems with your application please email askhr@britishcouncil.org

<span style="font-family:"Times New Roman",serif"><span style="font-family:"72",sans-serif">Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.