Branch Manager

Date: 10 Jul 2024

Location: Seoul, East Asia, KR

Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Role Purpose:


  • To work closely with Head, Sales & Customer Management in the Adults specification to develop and execute sales strategies for the professional handling of enquiries and registrations for English services with the purpose of achieving the targets set out by the management.
  • To build, lead and motivate a skilled sales team to deliver sales targets.
  • To proactively engage with internal stakeholders to ensure KPIs and business needs are met.
  • To build and lead Sales and Admin teams that are highly motivated to deliver KPIs and first class customer care to all our new and existing customers.
  • To proactively engage with internal and external stakeholders to ensure KPIs and business needs are met.


Role Context: 

  • Be an active member of the Teaching Centre Management Team informing decisions on action and strategy to ensure the sound financial performance of the centre sales
  • Build, lead and line-manage a highly performing target driven centre
  • Establish efficient and effective sales processes and procedures to meet the strategic aims of the business
  • Maintain a clear understanding of changing customer needs / preferences and threats and opportunities in the external environment. Ensure the Teaching Centre Management Team are fully briefed on any changes / developments in this regard
  • Prioritise marketing and relationship building as key responsibilities and ensure appropriate levels of communications are maintained with both internal and external customers in terms of professionalism, content and frequency
  • Monitor and report on a regular basis to the Teaching Centre Management Team on performance of the Sales Team and the business against all targets and prepare data as required
  • Ensure all administrative duties of the Sales Team are completed accurately and on time and all British Council policies are adhered to where relevant


Main accountabilities but not limited to the following: 



- Actively contribute to Teaching Centre decision making and strategy

- Demonstrate strong leadership and team-working skills and engage positively with colleagues

- Espouse and uphold British Council values and behaviours



Establishing efficient and effective strategy, processes and procedures

  • Review current business practices and performance and create a strategy and plan to achieve sales targets
  • Review and analyse tasks and duties of Sales Team and make recommendations to improve efficiency and effectiveness of the roles
  • Agree with TC Management Team and Regional Sales Manager KPIs to track and set sales targets
  • Implement a financially sustainable, efficient and flexible staffing model to meet changing business needs
  • Prepare data for planning, budgeting and forecasting exercises and as required by TCMT (Teaching Centre Management Team)
  • Ensure BC policies and procedures are followed in terms of the finance function; HR function and Equality, Diversity, and Inclusion


Team management

  • Ensure team members fully understand their role, responsibilities and duties and have agreed targets to work towards and a clear job plan
  • Identify any gaps in skills / knowledge and organise appropriate training to ensure staff are equipped to perform their duties
  • Establish results orientated sales culture with the team providing excellent levels of customer service
  • Work closely with each team member to achieve continuous improvement in performance
  • Improve and maintain the level of product knowledge of the Sales Team through regular meetings and joint working initiatives with Academic Managers and the Teachers
  • Track and monitor both individual and team performance against all targets on a daily / weekly and monthly basis and report to TCMT with any recommendations for action


Customer Management and Finance/Admin

  • Work closely with the centre senior teacher at all times to ensure the scheduling of classes /courses matches customer preferences
  • Create and implement systems for obtaining reliable feedback on all aspects of operations
  • Ensure feedback from teachers and other TC stakeholders is sought at regular intervals and acted on
  • Present data and recommendations for action to the TCMT
  • Undertake regular review of competitors and make recommendations to the TC
  • Management Team regarding strategy, marketing, products and services
  • Monitor the external environment and alert the TCMT to any threats /opportunities / risks
  • Ensure SMS/CRM records are maintained accurately and on time


Monitoring and reporting

  • Track and monitor both individual and team performance against all targets on a daily /weekly and monthly basis and report to TCMT with any recommendations for action
  • Prepare data for planning, budgeting and forecasting exercises and as required by SMS


Role specific knowledge and experience:


  • Minimum 7 years of experience managing Sales and Customer Management staff, preferably in the consumer product sales and service industry.
  • Experience of leading and managing a team of min. 5 staffs
  • Experience of driving business improvement and / or levels of customer service or change projects.


  • Experience in managing within an educational institute or strong consumer product sales industry.
  • Experience of working with children
  • Knowledge of CRM(SalesForce)
  • Experience of safe planning, organization and delivery of activities for children.



Further Information:


Pay Band: Grade 6/G

Contract Type: Indefinite

Location: Seoul, Korea


  • Candidates must have the right to live and work in the country in which the role is based.
  • Undergraduate degree
  • Fluent Written and oral communications skills in English
  • Fluent in Korean


Closing Date: 19 July 2024- 23:59 Singapore Time (GMT +8)


A connected and trusted UK in a more connected and trusted world.


Equality , Diversity, and Inclusion (EDI) Statement


The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.


The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


If you have any problems with your application please email


Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.