Regional Campaigns Marketing Hub Manager WE (please open advert to see all locations for this role)

Date: 06-Aug-2022

Location: Wider Europe, RS, 11000

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.



Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.


Role Purpose 

To develop marketing campaigns for regional, cluster and country teams that brings our brand to life and helps drive commercial growth objectives. This includes the adaptation, development and design of campaigns for all stages of the customer journey and across all channels. The Regional Campaigns Marketing Manager will work closely with regional marketing and communications teams to understand and respond to their needs, ensuring all campaigns drive engagement, traffic and leads that ultimately deliver sales and promote customer retention.


Main accountabilities but not limited to the following: 

Sector/Subject Expertise

  • Provides advice to regional, cluster and country teams on campaign assets, making recommendations for improvements. 
  • Ensures all campaigns are on brand, consistent in terms of style, quality and tone of voice and optimised for search and user experience for all channels. 
  • Keeps up to date on the latest trends and best practices in campaigns.

Consultancy, Analysis and Problem Solving

  • Seeks feedback from cluster and country marketing teams on campaigns, making amendments based on this.  
  • Promotes a standardised approach to campaigns, taking the lead from the Senior Campaigns Marketing Manager whilst still making sure regional and local needs are met.

Relationship and Stakeholder Management

  • Works closely with the regional SBU marketing leads and teams, understanding their needs, making recommendations and managing expectations.  
  • Collaborates with the content teams in the global SBU marketing teams to define, measure and improve approaches and with the Brand Team to drive brand excellence and creative efficiencies.  
  • Builds collaborative relationships with counterparts in other regional marketing hubs to reduce duplication and ensure alignment.

Business Development 

  • Adapts and develops campaigns across multiple platforms/formats for regional marketing and comms teams that tells our story to drive sales, engagement, retention and leads. 
  • Supports the localisation of campaigns, working with Brand Management and Standards and the Content Localisation Officer to tailor for regional and cultural relevancy. 
  • Creates campaign packs for regional, cluster and country marketing teams and shares these with teams for campaign delivery. 
  • Makes recommendations to line manager on improvements to campaigns going forward based on data and insights.


Role specific knowledge and experience:

The main essential knowledge and experience points that we are looking for you to evidence are:

  • Experience of creating marketing campaigns within a large and complex organisation   
  • Stakeholder engagement 
  • Experience in optimisation of campaigns 
  • Experience using conversion rate optimisation tools   
  • Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing  
  • Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience


Further Information 
Pay Band – 6/G
Contract Type – Indefinite Contract
Location – Albania, Armenia, Azerbaijan, Georgia, Kazakhstan, Serbia, Turkey, Uzbekistan
Requirements – Candidates must have the  right to work in Albania, Armenia, Azerbaijan, Georgia, Kazakhstan, Serbia, Turkey or Uzbekistan.  Mobility / relocation support will not be provided
Closing Date – 21st August 2022


A connected and trusted UK in a more connected and trusted world.


Equality, Diversity, and Inclusion (EDI) Statement


The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.


The British Council is committed to safeguarding children, young people and adults who we work with.  We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


If you have any problems with your application please email


Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.