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Exams Marketing Manager

Date: 08-Apr-2021

Location: Rome, European Union, IT

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Exams Marketing Manager, Italy

Grade G - Full Time - 1 year fixed term - Location Rome (Italy)

Deadline for application: Wednesday 21st April 2021 at 23:59 CET

Starting date: June 2021


Overall purpose of the role:

To lead the development and execution of the Exams marketing strategy and plans for Italy ensuring alignment to regional and global marketing strategy and brand, and to work in partnership with the relevant departments to ensure that country marketing programmes enable required business targets.


Main responsibilities:

•    Develop and execute marketing plans for Italy ensuring that it drives and supports regional strategic objectives for the British Council in a flexible, cost-effective way
•    Plans and execute go to market plans for Exams across the country, agreeing the programmes, delivery mechanisms, budgets and resources
•    Develops and executes digital and non-digital campaigns to support a variety of routes to market and maximise impact and share of voice
•    Monitors and reports on agreed marketing KPIs to understand effectiveness and ROI
•    Supports the implementation of new country marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the country/cluster and to the regional marketing strategy
•    Leads and drives a clear focus on audiences and market segmentation for the country.

Candidates must have:

•    Pre-existing permit to work in Italy
•    Strong level of written and spoken Italian (C1 level)
•    Strong level of written and spoken English (C1 level)
•    Degree or professional qualification in marketing or business

The ideal candidate must provide:
•    Demonstrable experience in a marketing position at a national level within a large and complex organization (min. 7 years of experience)
•    Demonstrable experience of developing marketing strategies and plans
•    Demonstrable experience in managing supplier relationships




A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


  If you have any problems with your application please email askhr@britishcouncil.org