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Marketing Manager

Date: 07-Jan-2021

Location: Prague, European Union, CZ

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.


Department: Marketing

Contract type: Local standard, definite

Duration: 24 months

Payband: Local PB G

Starting salary: from 36,833 CZK to 42,375 CZK (gross monthly)

Starting date: April 2021


Role Purpose: 


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences.


The overall purpose of this role is to lead the development and execution of the marketing strategy and plans for our Teaching Centres and Exams businesses in the Czech Republic, Hungary and Slovakia cluster, ensuring alignment to regional and global marketing strategy and brand.


The role includes hands-on work on marketing campaigns and requires excellent understanding of digital marketing channels and tools. We are looking for an agile and energetic person who is able to adapt quickly. In the Czech Republic the Marketing Manager will also be responsible for expanding our public visibility as the British Council and ensure our cultural relations programmes and projects are widely communicated in country.


Main Challenges:


• Develop and execute marketing plans for the country, ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible, cost-effective way.

• Ensure effective, integrated and joined up delivery of country marketing activity to maximise impact and share of voice in the market place.


Main Accountabilities:


Country marketing strategy

• Develop and execute marketing plans for the country ensuring that it drives and supports regional strategic objectives for the British Council in a flexible, cost-effective way.

• Plans and execute go to market plans for strategic business units across the country, agreeing the programmes, delivery mechanisms, budgets and resources.

• Develops and executes digital and non-digital campaigns to support a variety of routes to market and maximise impact and share of voice.

• Deploys the British Council brand architecture in line with brand management standards across the country.

• Provides oversight for country communications to intermediaries and partners, including society stakeholders.

• Provides expert marketing advice to help win donor business and shape partnership strategies within the country.

• Ensures that clear and consistent marketing processes are deployed in the country aligned to agreed global marketing processes.

• Monitors and reports on agreed marketing KPIs for the country to understand effectiveness and ROI.

• Identifies opportunities in the market such as requirements for product regional managers for new product development and proactively shares results across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice.


Consultancy, analysis & problem-solving

• Applies professional marketing expertise to develop and enhance marketing strategies, plans and approaches for the country.

• Applies core technical and professional knowledge to identify and assess current state of country marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.

• Presents information clearly supported as needed from the senior marketing team to tailor the presentation of findings to meet the differing needs of stakeholders in the country.


Internal customer focus

• Supports others in understanding of the country context, opportunities and challenges for marketing functions and teams.

• Makes appropriate linkages to issues in the country, strategic business units and cluster/region, to help ensure that the development of country marketing strategies and plans is based on informed business insight and joined-up thinking.

• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the country and specialist advice & support provided enabling improvements to be made where issues are identified.


Service improvement

• Supports the implementation of new country marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional marketing strategy.

• Leads and drives a clear focus on audiences and market segmentation for the country.

• Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed.

• Champions the deployment of the British Council brand architecture, monitors country compliance, and manages interventions to address and resolve reasons for non-compliance.


Functional expertise

• Provides proactive professional advice and support to internal customers to ensure local and SBU specific requirements for the country are compliant with marketing policy, process and governance. Ensure the development of high quality and effective country marketing plans and solutions using and sharing their marketing expertise.

• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.


Commercial & financial management

• Using agreed corporate systems and processes, plans and manages the budget for the country they support regarding country marketing plans and programmes.

• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

• Shows an understanding of value for money/cost effectiveness in the advice, recommendations and service support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.


Relationship & stakeholder management

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business & operational teams across the cluster they support.

• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions based on sound briefs that support business and brand objectives.


Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.

• Shares intelligence, experience and ideas in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness.




Minimum/Essential: Degree or professional qualification in marketing or business; Demonstrable experience in a marketing position at a national level within a large and complex organisation; Demonstrable experience of developing marketing strategies and plans; Demonstrable experience in managing supplier relationships; CIM Marketing Competencies (Insights (level 3), Integrated marketing communications (level 3), Partnership marketing (level 3), Monitoring and measuring effectiveness (Level 3); Strong level of written and spoken Czech (C1 level); Strong level of written and spoken English (C1 level).

Desirable: Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline); Experience in a global organisation.


Benefits: Annual leave 25 days per calendar year plus public holidays (approximately 14); Meal vouchers; Vouchers for free time activities; Sick day (s); Flexible working; Homeworking; Mobile phone; Laptop; Discount on company products.


Additional Information: Occasional national and international travel and unsocial/evening hours working.


Closing Date: Sunday 07 February 2021 23:59 UK Time


A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 

The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.