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Marketing Coordinator, English and Exams

Date: 26-Sep-2021

Location: Prague, European Union, CZ

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.


Department: Marketing

Contract type: Local standard, definite, full time

Duration: 24 months

Payband: Local PB H

Starting salary (gross monthly): from 28 750,- to 33 083,- CZK

Starting date: October/November 2021


Role purpose: The overall purpose of this role is to support the implementation of the marketing plans of our Teaching Centres and Examinations Services in the Czech Republic, Hungary and Slovakia. The role includes hand-on-work on marketing campaigns and requires excellent understanding of digital marketing channels and tools. It is an ideal opportunity for young professionals in the beginning of their career or recent graduates wishing to gain marketing experience in an international organisation. We are looking for an agile and energetic person who is able to adapt quickly. 


Main opportunities/Challenges:

- Support the implementation of our marketing strategy in the Cech Republic, Hungary and Slovakia cluster so that we achieve our impact and business targets.

- Working with country teams, create an exceptional customer experience for audiences who participate in our programmes and services.

- Ensure all our marketing collateral, online and offline, are on brand.

- Extend our digital reach by actively managing local social media and web channels and work closely with the wider marketing network in achieving meaningful digital engagement with our audiences.


Main Accountabilities:

Marketing and Communications Strategy

- Supports the execution of the marketing and communications strategy and plans for the cluster.

- Supports the development and execution of campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice.

- Support events following the online registrations process and back-office tasks.

- Follows agreed marketing processes in a consistent manner.

- Monitors and reports on agreed marketing KPIs.

- Proactively shares results and best practices with country/regional and SBU leaders and the Marketing Community of Practice.


Functional expertise

- Coordinate our presence across various digital channels, from country websites to social media and achieve not only the agreed digital targets but also meaningful engagement with our target audiences through online comments, likes, shares and discussions and usage of global websites.

- Produce and upload campaign content for different marketing channels, including country website and social media, making sure they are on brand with no broken links and spelling errors.

- Provides proactive professional advice and support to internal customers to ensure local, regional and SBU specific requirements are compliant with marketing policy, process and governance.

- Briefs and works with designers and creative agencies to produce campaign / product collateral following the regional and the global brand guidelines and toolkits.

- Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.


Service improvement

- Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the cluster marketing strategy.

- Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the cluster marketing strategy.

- Supports our work on audiences and market segmentation working closely with the Cluster Marketing Manager.

- Communicates to customers and colleagues within the cluster countries the need for compliance with agreed marketing policies and processes, assisting the cluster Marketing Manager in the production of reports at country level to demonstrate compliance as needed.

- Supports the deployment of the British Council brand architecture, monitors country compliance, and supports interventions to address and resolve reasons for non-compliance.

- Researches new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. 

- Coordinates with the insights managers following the regional process for insight sharing, research and trends analysis requirements.


Consultancy, analysis and problem-solving

- Applies core technical knowledge to support the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.


Internal customer focus

- Supports others with understanding of the local context, opportunities and challenges for marketing functions and teams.

- Facilitates successful internal knowledge sharing within the region by sharing case studies and best practice.

- Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the region and discuss those with the country and cluster marketing teams.

Relationship and stakeholder management

- Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business and operational teams.

- Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

- Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.



Minimum/Essential: Strong level of written and spoken Czech (C2 level); Strong level of written and spoken English (C2 level); Degree or professional qualification in marketing or business; Experience in a marketing assistant position at a national level within a medium or large organisation; Demonstrable experience of implementing marketing plans; Demonstrable experience in managing supplier relationships.

Desirable:  Relevant external professional accreditation.e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline); Experience in a global organisation.


Benefits: Annual leave 25 days plus public holidays (approximately 14); Meal vouchers; Vouchers for free time activities; Sick day (s); Flexible working; Homeworking; Mobile phone; Laptop; Discount on company products.


Additional Information: The post holder must have a pre-existing right to live and work in the Czech Republic.


Closing Date: Sunday 3 October 2021 23:59 CEST





A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 

The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


If you have any problems with your application please email askhr@britishcouncil.org

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.