Regional Marketing Officer, CE, Americas

Date: 24-Nov-2022

Location: Mexico City, Americas, MX, Mexico

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.


Location: Flexible in Bogota or Mexico City

Pay Band: 4/H - Range between 18.226 - 20.306 MXN or $2.959.000 - $3.289.000 COP

Contract Type: Indefinite

Department: Marketing
Right to Work Requirements: Candidates must have the legal right to work in the country where the role could be based. The British Council is not able to support or sponsor work visa applications.

Closing Date: advert will close on Tuesday December 06, 2022 at 23:59 Colombia time.


Role Purpose

This post will support Cultural Engagement (CE) marketing activities in the region by implementing our marketing strategy and providing exceptional support to events, programmes and activities contributing to the overall impact we make in these markets. Work with our wider marketing community and local teams in understanding and expanding audiences, markets, and channels of communication, especially digital, by actively managing our meaningful engagement with target audiences and customers.


Main accountabilities but not limited to the following

  • Supports the execution of the CE marketing and communications strategy and plans for the region.
  • Supports the development and execution of CE campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice.
  • Supports events following the online registrations process and back-office tasks
  • Follows agreed marketing processes in a consistent manner.
  • Monitors and reports on agreed CE marketing KPIs 
  • Provides proactive professional advice and support to colleagues to ensure local, regional, and CE SBU specific requirements are compliant with marketing policy, process, and governance.
  • Briefs and works with designers and creative agencies to produce campaign / product collateral following the regional and the global brand guidelines and toolkits.
  • Supports others with understanding of the local context, opportunities and challenges for marketing functions and teams.
  • Facilitates successful internal knowledge sharing within the region by sharing case studies and best practice.
  • Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the regional marketing strategy.
  • Communicates to customers and colleagues within the region countries the need for compliance with agreed marketing policies and processes, assisting the Marketing Manager, CE in the production of reports to demonstrate compliance as needed.
  • Supports the deployment of the British Council brand architecture, monitors country compliance, and supports interventions to address and resolve reasons for non-compliance.
  • Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business and operational teams.
  • Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.


Requirements of the role

  • Experience in a marketing position at a national level within a medium or large organisation.
  • Demonstrable experience of implementing marketing plans.
  • Demonstrable experience in managing supplier relationships.
  • Relevant degree e.g. communications, journalism, marketing, or equivalent level of experience.
  • C1 Level of English.


A connected and trusted UK in a more connected and trusted world.


Equality, Diversity, and Inclusion (EDI) Statement


The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.


The British Council is committed to safeguarding children, young people and adults who we work with.  We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


If you have any problems with your application please email


Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.