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Senior Marketing Officer (Alumni)

Date: 07-Jan-2021

Location: Manchester, UKM, GB Belfast, UKM, GB Edinburgh, UKM, GB Cardiff, UKM, GB

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Please note the British Council's new global headquarters are in: International Quarter, Stratford, London E20.




The British Council is implementing a new global alumni strategy which aims to grow our alumni network to 150,000 by 2025. This will provide digital services that are of relevance and interest to a range of UK alumni, but in particular to international students who have studied at UK universities, and also to young people from the UK and overseas who have taken part in programmes supported by the British Council.

The Alumni Communications and Research Consultant is to lead on areas included in the business case such as,working with colleagues to develop the digital offer for Alumni engagenment and managing research and insights in a variety of formats to support the Alumni strategy implementation.



This role is an exciting opportunity to work across the Cultural Engagement strategic business unit (SBU) and work with teams in Corporates Services and different teams from across the British Council global network.  
You will: 

  •     Play a key role in supporting the development of Alumni research and insights 
  •     In partnership with colleagues, develop a comphrehenive communications and digital engagement offer for Alumni globally  
  •     Play an important role in supporting the functioning of the Alumni team 


This role will be accountable for:


Research and Insight 

  • Be responsible for co-ordinating an internal benchmarking exercise to capture accurate information on the Alumni activities the British Council already runs across the global network
  • Ongoingly keep data and information on Alumni operations in the global network up to date  
  • Take a lead on the production of an Alumni impact report, collating internal information and speaking with Alumni case studies. Working with the design team to produce the final output. 
  • Work with the procurement team to commission research as and when required 
  • Investigate possible digital delivery solutions for the Alumni programme and work in collaboaration with relevant colleagues to propose share different solutions 


  • Working with a range of relevant colleagues development of the external digital communications offer for Alumni. Including researching and writing an appropriate communications strategy and running Alumni focus groups to inform plans. Working closely with communications, digital engagement colleagues and the Alumni Data and Impact Consultant
  • Create a series of Alumni profiles as part of mapping work to better understand the different types of Alumni joining the network and their purposes for doing so 
  • Produce relevant documents for the Alumni best practice toolkit
  • Be the main contact for supporting teams in preparing or commissioning Alumni case studies or related work
  • Working with the global Alumni manager, develop the organisations Alumni key messages 

Team support 

  • Support the global Alumni manager to complete the necessary EDI project requirements, such as an ESIA and feeding into DAF and other reporting mechanisms 
  • Support the Alumni lead with the prepration of reports and information for the Alumni Board and any associated internal or external working/advisory groups



  • Ability to effectively communicate with others
  • Experience leading or commissioning research projects  
  • An understanding of digital engagement techniques
  • Strong written and presentation skills
  • Project management training or equivalent project management experience
  • Integrated Marketing Communications “Develops and delivers marketing communications campaigns using both physical and digital tools” (From    CIM competency framework, level 3) https://www.cim.co.uk/membership/professional-marketing-competencies/
  • Product Management: “Contributes to the development of customer value propositions and product/service portfolios” (From CIM, level 3)

Pay Band 7 

Contract type: 12 month Contract

Location:  Any UK Office NOT London (Belfast,Cardiff,Edinburgh and Manchester)




Outstanding Civil Service Pension Scheme
32 Days Holiday
Annual Travel Season Ticket Loan
Annual Performance related bonus


You must have the legal right to work in the UK in order to be considered for this role


If you feel that you are suitable and would like to be considered for this role, please apply before 23:59 UK time on the 24th January 2020.

A connected and trusted UK in a more connected and trusted world.


Equality Statement


The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

The British Council is committed to safeguarding children, young people and adults who we work with.


We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.


Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.


  If you have any problems with your application please email askhr@britishcouncil.org