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EU Region - Senior Communications Manager (UK or Ireland based)

Date: 11-Jan-2021

Location: London, UKM, GB Belfast, UKM, GB Manchester, UKM, GB

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. 
 
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. 
 
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.
 

Please note the British Council's new global headquarters are in: International Quarter, Stratford, London E20.

 

THE CONTEXT

 

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
Communications is part of the Marketing Centre of Excellence, leading global strategy and plans across internal and change communications, media and PR, crisis communications, events management and digital communications.
 

The purpose of this role is to oversee the development and execution of communications planning and implementation (internal & external) within the EU region. The Communications Manager will be responsible for internal and change communications; external communications planning and delivery, including non-paid media, PR, events and stakeholder communications within the Region.

They will work closely with internal and external key stakeholders, execute plans that strengthen and integrate marketing initiatives to continue to engage current audiences, identify and attract new ones and create greater awareness of the British Council.

This is an exciting opportunity that will suit an experienced communications professional with exceptional interpersonal and communication skills, the ability to make things happen, as well as specific project management experience.

They will have a good understanding of emerging technology and its role in modern communication techniques. They will be assertive, driven, and accountable. The post holder will be enthusiastic and passionate about what they do, be innovative and creative, and have a strong outcome focus and commitment to a high level of professionalism. 

 

MAIN OPPORTUNITIES

 

  • Developing a regional communications plan which aligns with the British Council’s global communications strategy. The plan must support regional strategies and goals and country programmes and activities
  • Leadership and management of crisis communications and media relations, working closely with Regional Head of Communications
  • Strategic oversight of the communication of the British Council’s profile to internal and external stakeholders
     

MAIN DUTIES

 

Communications strategy, planning and delivery

  • Develops the regional communications plan and manages implementation working with regional and country marketing & communications colleagues, ensuring alignment to the regional communications strategy and plan, and effective impact
  • Manages the development and delivery of internal and external communications campaigns, advice and activities, ensuring that messages are consistent and support the regional and global communications strategies as part of overall Marketing strategy and plans
  • Provides strategic oversight in communicating the British Council’s profile to internal and external stakeholders in country working closely with the Regional Director and Regional Head of Communications.
  • Leads and manages regional media relations activities on behalf of the Regional Head of Communications as required.

Consultancy, analysis & problem-solving

  • Applies advanced communications expertise and analytical approaches to identify and assess current state of country communications, define opportunities for improvement, develop and implement agreed projects and initiatives, ensuring consistency with regional communications strategies, plans and approaches and global strategy where appropriate
  • Develops appropriate communications initiatives and interventions to support business needs, aligned to global and regional communications strategies, plans and approaches

Internal customer focus

  • Builds an in-depth understanding of the regional operational context, opportunities and challenges for communications 
  • Makes appropriate linkages to issues across the broader organisation and region, to ensure that the development of country communications projects and initiatives is based on informed business insight and joined-up thinking
  • Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications/media relations and PR advice and business support provided, enabling improvements to be made where issued are identified.

Service improvement

  • Working with the Regional Head of Communications and Regional Heads of Marketing, ensures joined up planning and delivery of communications projects and initiatives across the region
  • Owns and manages the regional intranet, and leads the creation of digital stories

Functional expertise

  • Provides expert advice, support and challenge on communications to internal customers and other stakeholders in country
  • Develops high quality and effective communications plans and solutions using established processes, tools and systems to ensure consistency
  • Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.  

Commercial & financial management

  • Using agreed corporate systems and processes, plans and manages the budget for regional communications projects and initiatives 
  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks 
  • Shows an understanding of value for money/cost effectiveness in the advice, recommendations or service support provided across the remit of regional communications.

Relationship & stakeholder management

  • Ensures solid and beneficial relationships with marketing and communications professionals globally and within region

 

ABOUT YOU

  • Considerable experience in managing communications within a large and complex organisation.
  • Demonstrable experience in providing expert advice and guidance on internal and external communications 
  • Demonstrable experience in managing and mitigating internal and external communications risks and issues
  • Proven record of editorial experience (i.e. proofreading, translation, knowledge of different content types, etc.)
  • Demonstrable experience in managing supplier relationships
  • Demonstrable experience in digital communications

 

Pay Band  7
Contract type: Permanent
Location:  London and Ireland

 

 

If you feel that you are suitable and would like to be considered for this role, please apply before 23:59 UK time on the 26th January 2020.

 

You must have the legal right to work in the country the role is situated in

A connected and trusted UK in a more connected and trusted world.

 

Equality Statement

 

The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. 
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.


The British Council is committed to safeguarding children, young people and adults who we work with.

 

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

 

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

 

  If you have any problems with your application please email askhr@britishcouncil.org