Marketing Manager, HE, Science & TVET

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

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Marketing Manager, HE, Science & TVET

Pay Band: 7

Salary: £30,839 (+ £3,300 market allowance if based in London)

Contract Type: Indefinite contract.

Role Type: Marketing

Location: UK; London, Manchester, Cardiff, Edinburgh, Belfast

Successful candidate must be within a commutable distance to a British Council office.

Requirements: Candidates must have the pre-existing (permanent) right to work in location.
Mobility / relocation / visa sponsoring support will not be provided. 

Benefits include, but are not limited to:

• 32 days annual leave, in addition to public holidays
• 3 days volunteering leave
• Career average defined benefit pension scheme
• An unrivalled opportunity for you to get to use all the experience you've built up working in and / or leading global organisations to support us in building trust across the world

Closing date: Wednesday 8th May, 11:59pm UK time.

Role Purpose

Working closely with the Senior Marketing Manager HE, Science & TVET, the purpose of this role is to help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.

The role would suit a recent marketing or related discipline graduate or early career professional looking to develop their skills.

Context

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world.

Main accountabilities

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity. 
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.  
• Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis.
   

Brand and Market Positioning

• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
• Keeps abreast of the latest developments and trends in marketing, and in the wider sector.

Consultancy, analysis & problem-solving

• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.
• Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.

Strategy and Planning

• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
• Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management

• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
• Shares intelligence and ideas to support senior managers in identifying/ developing new ways in which Marketing could positively impact upon the British Council’s operational efficiency and effectiveness.

Qualifications
A degree in marketing communications or relevant discipline, or demonstrable equivalent level of experience.

Role specific knowledge and experience

• Experience in the cultural educations or charitable sectors.
• Experience in the design and delivery of marketing strategies and plans to support programmes / products.
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity.
• Experience of engaging audiences across a variety of channels and platforms.
• Experience of effective campaign evaluation.

Closing date: Wednesday 8th May, 11:59pm UK time

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A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email askhr@britishcouncil.org

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.