Marketing Manager - Consultant (Zimbabwe)

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Role Purpose

To support with regional marketing and communication teams with local marketing day-to-day management activities. The Part-Time marketing manager will be responsible for overseeing and implementing marketing strategies to drive business growth, increase brand awareness, and achieve marketing objectives. This role requires a blend of creativity, strategic thinking, leadership, and analytical skills to effectively promote products or services to target audiences.

Main Accountabilities:

Project Support

          This role will be regional or cluster based depending on the requirements of the business. The main role of the marketing manager will be to create and manage our local campaigns for specific projects -

• Develop Marketing Strategies: Collaborate with senior management and regional marketing teams to develop comprehensive marketing strategies aligned with business goals and objectives. This includes identifying target markets, defining positioning, and outlining tactics to reach and engage customers.
• Campaign Management: Plan, execute, and oversee marketing campaigns across various channels such as digital, print, social media, email, events, and traditional advertising. Ensure campaigns are delivered on time, within budget, and meet performance targets.
• Brand Management: Maintain and enhance the company's brand image through consistent messaging, visual identity, and customer experience. Monitor brand perception and competitor activities to identify opportunities for improvement.
• Market Research and Analysis: Support market research to gather insights on consumer behavior, industry trends, and competitive landscape. Analyze data to identify market opportunities, customer segments, and product positioning strategies.
• Digital Marketing: Oversee digital marketing initiatives including website optimization, SEO/SEM, content marketing, social media management, and online advertising. Stay updated on digital marketing trends and emerging technologies to maximize online presence and engagement.
• Budget Management: Develop and manage marketing budgets, ensuring resources are allocated effectively to achieve desired outcomes. Monitor expenses, track ROI, and adjust strategies as needed to optimize marketing spend.
• Stakeholder Communication: Collaborate cross-functionally with sales, product development, and other departments to align marketing efforts with overall business objectives. Communicate marketing plans, results, and recommendations to key stakeholders.
• Performance Measurement: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns and initiatives. Track and analyze performance data to identify areas for improvement and inform future strategies.
• Compliance and Ethics: Ensure all marketing activities comply with relevant laws, regulations, and industry standards. Uphold ethical standards in marketing practices and promote transparency and integrity in all communications.

Managing self and others

• Maintains brand standards/creative quality in region, supported by the Regional Content managers and regional marketing teams.
• Keeps abreast of new social trends in the markets.
• Supports the implementation of the equality, diversity, and inclusion (EDI) framework for social media and website by demonstrating inclusion of diversity in creatives across both print and digital and implementing EDI recommendations.

Relationship and Stakeholder Management

• Proactively builds and maintains collaborative relationships with internal peers, agencies, external partners, and stakeholders to ensure integrated, joined up and future-proofed working.
• Acts as a Brand Ambassador, helping deliver a strong British Council brand.

Minimum/Essential Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

Role specific knowledge and experience:

• Proven experience (2+ years) in marketing roles
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Proficiency in digital marketing tools and platforms, including Google Analytics, CRM software, email marketing software, and social media management tools.

Additional information

Payment Terms

Freelancers and non-permanent workers will be paid either:

• A fixed fee for the entire project, based on their submitted rate card.
• An hourly rate for the time dedicated to the project, based on their submitted rate card.
• The rate card will be agreed upon at the time of contracting and will not be negotiable for the duration of the contract (maximum 2 years).
• Final payments will be made within one month of project completion, following the submission and approval of all deliverables.

Project Completion

• Project completion is defined as the successful delivery of all agreed-upon deliverables, which may involve up to three rounds of feedback and revisions.

Location: Zimbabwe, Role holder must have existing rights to live and work in country applied for.

Language requirements: Fluency in written and spoken English.

Expression of Interest: To apply, interested candidates must submit their portfolio of work along with a resume and complete the rate card of charges for their services. (Rate card template to be used is below – this can be attached to the resume)

Rate Card

Additional Considerations

• Intellectual Property: The ownership of all intellectual property rights created during the project will be clearly defined in the contract.
• Confidentiality: Freelancers and non-permanent workers will be required to sign a Non-Disclosure Agreement (NDA) to protect sensitive British Council information.
• Insurance: Freelancers and non-permanent workers may be required to hold their own professional liability insurance.
• Taxes and Social Security: Freelancers and non-permanent workers are responsible for paying their own taxes and social security contributions. The British Council will not withhold taxes.

Closing Date – 8 May, 2024 (Applications will close 23:59 Central Africa Time)

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email askhr@britishcouncil.org

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.