Internal Communications Manager , MENA

Date: 14-May-2022

Location: Cairo, Middle East and North Africa, EG Sheikh Zayed City, Middle East and North Africa, EG Giza, Middle East and North Africa, EG

Company: British Council


Transformation has resulted in changes in skills requirements, roles, and numbers of roles required in the new operating model. The roles in the new operating model will be restricted to employees in the selection pool in the first instance. Selection for any jobs that remain unfilled following the agreed selection process will be conducted in line with the Global Recruitment policy.



Role Purpose
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role


Support the implementation of internal communications activities across MENA region, producing tactical plans, drafting messages and stories and creating communication materials, working with relevant senior managers to reach colleagues across MENA region. This role will support the Regional Head of Communications and Senior Communications manager in day-to day channel and content management, coordinating communication activities, ensuring editorial quality, and measuring channels and content effectiveness.


Main Accountabilities:
Strategy and Planning 
•    Develops and delivers high quality internal communications which keep colleagues informed and engaged with British Council MENA plans and activities.
•    Supports internal communications channels development, as guided by Regional Head of Communications. 
•    Plans, implements and evaluates regional internal communications campaigns and activities, ensuring they support the Internal Communications strategy as part of overall


Communications strategy. 
•    Controls volume, flow and consistency of messaging - prioritising and scheduling communications to reduce duplication or message conflicts, and ensure maximum impact.
•    Effectively identifies and segments key internal audiences to enable effective message targeting.


Product, Programme and Service Development 
•    Supports the management of the core areas of the regional intranet site in conjunction with the Regional Head of Communications and develops content that supports communications objectives. 
•    Supports the Regional Head of Communications in developing existing and new internal communications channels in order to maximise their effectiveness including the regional intranet, emails, Yammer, events and briefings, video and publications. 
•    Develops and manages frameworks, tools and templates for effective delivery of internal messaging. 


Consultancy, analysis and problem solving 
•    Builds an in-depth understanding of MENA operational context, opportunities, risks and challenges for internal communications and how those relate to wider organisational issues, ensuring internal communication plans and activities are based on insight and joined-up thinking.
•    Consults closely with internal customers and other stakeholders to understand current and future internal communications needs, then plan work accordingly to ensure the services and advice they provide meets those demands


Subject/sector expertise 
•    Identifies and supports in making recommendations to senior managers for improvements to ways of working that enhance the effectiveness and efficiency of internal communications. 
•    Makes internal communications recommendations which have a measurable impact on performance (e.g. efficiency, quality, reliability, mitigation of risk, productivity etc).  
•    Provides expert professional internal communications advice, support and challenge to internal customers and other stakeholders. 
•    Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise. 


Commercial & resource management
•    Conducts monthly and year-end reporting on progress against plan and deliverables and management of issues and risks. 


Relationship & stakeholder management 
•    Works effectively with Senior communications managers and regional/country leadership teams to embed internal communications planning and delivery. 
•    Develops peer/personal networks within and outside the British Council to enhance own knowledge and expertise. 
•    Proactively builds and maintains collaborative relationships with key stakeholders/business leads across MENA region.  
•    Builds and maintains external networks to access, absorb and apply professional best practice back into the British Council’s approach to communications. 


Leadership & management 

  • Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives, analysing where additional resource and capacity is required to meet changing needs.


About You (essential requirements for the role):

  • Degree or professional qualification in journalism or communications, or demonstrable level of equivalent experience
  • Demonstrable experience in an internal communications role in a large and complex organisation
  • Deep understanding of internal communications strategy, planning and delivery
  • Demonstrable experience in managing multiple internal communications plans and projects simultaneously
  • Demonstrable experience in advising senior managers/programme leads on internal communications
  • Demonstrable experience managing internal communications channels


Desirable requirements for the role

  • Experience in a global organisation


Further Information 
•    Role: Internal Communications Manager MENA Req ID 22605
•    Number of positions: 1
•    Pay Band: 6/G

  • Salary: EGP 12,561

•    Location: Egypt
•    Contract type: Fixed term local contract of 1-year
•    Closing date: 27 May 2022 (23:59 Gulf Standard Time)


Please note:

•    Please submit your supporting statement with evidence highlighting the minimum essential requirements.
•    It is advisable to apply in advance to avoid any technical issues at the last moment



We are committed to policies and practices of equality, diversity and inclusion across everything we do. We will support all employees to make sure their behaviour is consistent with this commitment.  We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.