Senior Marketing Manager, Exams, WA Cluster

Date: 23-Sep-2022

Location: Lagos, Sub Saharan Africa, NG

Company: British Council

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

 

 

Senior Marketing Manager, Exams, WA Cluster

 

Overview 

 

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.

 

 

Role Purpose

The post holder will lead the development and execution of the cluster/country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing activities enable required business targets. This role will be accountable for the planning, management, execution and evaluation of plans for the cluster, overseen by the Regional Head of Marketing, Exams.

 

 

Role specific knowledge and experience:

 

The main essential knowledge and experience points that we are looking for you to evidence are:

 

Essential: The successful candidate will need to possess the following requirements:

  • Degree or professional qualification in marketing or business
  • Significant experience in a marketing position at a national level within a large and complex organisation
  • Demonstrable experience of developing marketing strategies and plans
  • Demonstrable experience in managing supplier relationships

 

 

Desirable requirements

  • Relevant professional accreditations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc.
  • Experience in a global organisation
  • Evidence of successful line management of a small team remotely
  • Experience in Exams market

 

 

Role Specific Skills:

 

CIM Marketing Competencies

 

Insights (Level 3)

  • Ensures their country requirements for research are considered at regional level to contribute to greater efficiency and consistency in the commissioning of market research.
  • Analyses and presents information from research and customer feedback as insights

 

Integrated marketing communications (Level 4)

  • Creates integrated marketing communications plans using both physical and digital tools
  • Implements integrated marketing communications plans using both physical and digital tools

 

Partnership marketing (Level 4)

  • Reviews, establishes and develops channel/partnership marketing strategies to meet customer needs and achieve business goals
  • Manages and monitors the implementation of channel and/or partnership marketing plans to meet the needs of customers, channel partners and the organisation 

 

Monitoring and measuring effectiveness (Level 4)

  • Collects, synthesises, analyses and reports measurement data
  • Participates in reviews of marketing activities using measurement data and analytics to identify improvements
  • Uses social analytics and listening tools to identify improvements to organisational processes that will enhance social reputation

 

 

Additional information:

 

Pay band: 7

Remuneration: Naira 18,180,443 per annum

Contract type: Locally engaged

Contract Duration: Indefinite

Location: Lagos, Nigeria

Requirements – All applicants should have a pre-existing legal status to live and work in country of application.  The British Council will not facilitate/sponsor visa applications and work permits.

Closing Date – 9 October 2022 applications will close 23:59 South Africa Time

 

 

A connected and trusted UK in a more connected and trusted world.

 

Equality , Diversity, and Inclusion (EDI) Statement

 

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

 

The British Council is committed to safeguarding children, young people and adults who we work with.

 

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

 

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

 

If you have any problems with your application please email askhr@britishcouncil.org

 

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.