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1744636648, "t_create": 1723111544, "ats_job_id": "43939", "display_job_id": "43939", "type": "ATS", "id_locale": "43939-en", "job_description": "We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in the more than 100 countries. We connect. We inspire. Role Purpose We are looking for a dynamic and creative Regional Campaigns Marketing Manager to join our team. In this role, you will develop marketing campaigns for regional and cluster teams, bringing our brand to life and driving commercial growth objectives. You will adapt, develop, and design campaigns for all stages of the customer journey and across all channels. Working closely with regional marketing and communications teams, you will ensure all campaigns drive engagement, traffic, and leads that ultimately deliver sales and promote customer retention. Role Accountabilities The Asia Pacific region presents significant opportunities and challenges, with numerous digital campaigns for our English and Exams, and Cultural Engagement portfolios. Our Marketing Operations function uses insight, knowledge, and analysis of our market and customers to engage them with our work and products in the most impactful and effective way. We lead the development of our brand, telling inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff, and demonstrate our impact. Your role will be key to ensuring marketing campaigns across the region and clusters are cost-effective, efficient, and standardized where possible. Your main accountabilities will include adapting and developing campaigns across multiple platforms and formats, supporting the localization of campaigns, creating campaign packs for regional and cluster marketing teams, and making recommendations for improvements based on data and insights. You will iterate campaigns as required, test their effectiveness, and ensure assets are uploaded to the Brand Hub for cross-region sharing. You will seek feedback from cluster and country marketing teams, promote a standardized approach to campaigns, and provide advice on campaign assets. Ensuring all campaigns are on brand, consistent in style, quality, and tone of voice, and optimized for search and user experience across all channels will be crucial. Staying up to date on the latest trends and best practices in campaigns, you will build an in-depth understanding of the context, opportunities, and challenges for campaigns in the region. Relationship and stakeholder management will be a key part of your role, working closely with regional SBU marketing leads and teams, collaborating with content teams in global SBU marketing, and building relationships with counterparts in other regional marketing hubs. Occasionally, you may support the management of agencies related to campaign creation, ensuring all content delivered is on brand and on time. If you are passionate about marketing, have a keen eye for detail, and are eager to make a significant impact, we would love to hear from you. Join us in driving our brand forward and achieving our commercial growth objectives. Role specific knowledge and experience: Experience of creating marketing campaigns within a large and complex organisation Stakeholder engagement Experience in performance marketing and campaign optimisation Experience using conversion rate optimisation tools Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing Experience of marketing technologies, data and lead generation marketing is a desirable. Experience within a global organisation is a desirable. Role Specific Skills and Qualifications: Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience. Postgraduate degree in a relevant field, e.g., marketing and communications and business studies or demonstrable level of equivalent experience. Important Information: Pay Band: 6 Contract Type: Indefinite Location: Indonesia, Malaysia, Philippines, India, Sri Lanka, Pakistan, Nepal Locally Recruited: Applications are welcomed from candidates with a right to work in Country for an employment purpose. Closing Date for Application: 27th April 2025 A connected and trusted UK in a more connected and trusted world. Equality , Diversity, and Inclusion (EDI) Statement The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities. The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council's Safeguarding policies for Adults and Children. If you have any problems with your application please email  askhr@britishcouncil.org Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our \u2018ASK HR' email is only to be used in case of a technical issue encountered when applying through the careers website. 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