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We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people. Salary: 60,145 annual CAD Contract Type: Indefinite Contract Location: Toronto Right to Work Requirements: Right to Work in Canada. The British Council is not able to support or sponsor work visa applications. Closing Date: advert will close on Sunday, January 12, 2025 at 23:59 Colombia time. Role Purpose In this role, you'll work closely with the Senior Marketing Manager, Exams, Canada to shape and deliver marketing strategies that drive success. You'll play a key role in executing plans that align with regional and global goals, ensuring the British Council's brand remains strong and impactful. This is your chance to collaborate with the Exams team and external partners, contributing to marketing programmes that support business targets and deliver results. Main accountabilities but not limited to the following Supports the Senior Marketing Manager to develop and execute marketing plans across different channles for Exams in Canada, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way. Plans and executes go to market plans for Exams in Canada (both directly and through key partners), agreeing programmes, delivery mechanisms, budgets and resources. Plans and develops events directly related to promoting services to test takers. Supports the business by creating, managing, and distributing marketing materials required for business or partnership events. Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice. In Canada, this includes, working with suppliers to create, produce and distribute campaigns and/or collaterals for delivery partners and ROs, and for use and distribution at events and conferences. Deploys the British Council brand architecture in line with brand management standards. Applies professional marketing expertise to develop and enhance Exams marketing strategies, plans and approaches in different channels for Canada including for ITCs and PTPs, and any new partners in new delivery models. Applies core technical and professional knowledge to identify and assess current state of Exams marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication. Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster/country. Supports others in understanding of the context, opportunities and challenges for Exams marketing functions and teams. Makes appropriate linkages to issues in the Exams SBU and region, to help ensure that the development of Exams marketing strategies and plans is based on informed business insight and joined-up thinking. The Marketing Manager will integrate marketing strategies with business development objectives, ensuring that marketing efforts directly contribute to business expansion: Supports the implementation of new Exams marketing approaches and/or techniques which enhance efficiency and wider business impact through all delivery models, ensuring alignment across Canada and to regional Exams marketing strategy. This includes providing marketing consultancy with certain ITCs and/or PTPs. Responsibilities may include providing marketing consultancy to partners, planning, developing, producing, and distributing marketing collateral, conducting brand and campaign audits, and guiding the marketing implementation of business programs. Drives a clear focus on audiences and market segmentation. In Canada, this includes ITCs, PTPs and ROs. Explains to customers and colleagues within the cluster/country the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed. Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance. Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process and governance. Ensure the development of high quality and effective Exams marketing plans and solutions using and sharing their marketing expertise. Using agreed corporate systems and processes, supports budget management for Canada regarding Exams marketing plans and programmes. Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services. Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the cluster they support. Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise. Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon. Shares intelligence, experience and ideas to support Cluster Marketing Lead in identifying/developing new ways in which marketing could positively impact upon the British Council's operational efficiency and effectiveness. Requirements of the role Experience in a marketing position at a national level within a medium to large organisation. Demonstrable experience of developing marketing strategies and plans Demonstrable experience in managing supplier relationships Stakeholder engagement and management Relevant degree e.g. marketing, or equivalent level of experience English at B2 level. A connected and trusted UK in a more connected and trusted world. Equality, Diversity, and Inclusion (EDI) Statement The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. 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